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Ahrefs vs Moz

Modern SEO toolkit vs long-standing alternative.

Ahrefs has better backlink and keyword data today. Moz pioneered SEO metrics (Domain Authority) but has lost ground.

At a glance

AhrefsMoz
Data freshnessExcellentGood
BacklinksBestSolid
PriceFrom $129/moFrom $99/mo

When to pick Ahrefs

Serious SEO work, accurate data matters.

When to pick Moz

Budget-conscious, light SEO needs.

My verdict

Ahrefs for most serious SEO teams. Moz has fallen behind on core metrics.

Further reading