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Ahrefs vs Semrush

The two flagship SEO toolkits.

Both cover keyword research, backlink analysis, rank tracking, site audits. Ahrefs has historically better backlink data; Semrush has stronger PPC features.

At a glance

AhrefsSemrush
BacklinksBest in classSolid
KeywordsStrongStrong
PPC toolsBasicStronger
PriceFrom $129/moFrom $139/mo
Content toolsSolidSlightly richer

When to pick Ahrefs

Backlink analysis, cleaner UI, speed.

When to pick Semrush

Combined SEO + PPC, content marketing tools.

My verdict

Both work. Ahrefs for SEO purists, Semrush for marketing generalists.

Further reading