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Apollo vs Instantly

All-in-one data + outreach vs dedicated cold email tool.

Apollo bundles database + basic sequencing. Instantly is a pure cold email platform with deeper deliverability focus.

At a glance

ApolloInstantly
Primary functionDatabase + outreachCold email specialist
Deliverability focusGoodBest in class for cold
Data built-inYesNo (bring your own)
Multi-inboxLimitedUnlimited plans

When to pick Apollo

Want data + outreach in one tool, simplicity.

When to pick Instantly

Serious cold email volume, need top deliverability, already have data.

My verdict

Apollo to start. Instantly when you're scaling cold email operations.

Further reading