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Apollo vs ZoomInfo

Two B2B contact databases with different price points and quality.

Apollo is cheaper and includes a built-in sequencing tool. ZoomInfo has more accurate data, especially for senior contacts and phone numbers, at enterprise pricing.

At a glance

ApolloZoomInfo
Price$49-149/userQuote-based, usually $15K+/yr
Data qualitySolidBest in class for enterprise contacts
Built-in outreachYesVia Engage add-on
InternationalGoodStrong (with global add-on)
Phone numbersVariableStrong direct dials

When to pick Apollo

SMB/mid-market, budget-conscious, want all-in-one data + outreach.

When to pick ZoomInfo

Enterprise, need accurate direct dials, willing to pay for quality.

My verdict

Apollo for most teams. ZoomInfo when enterprise contact accuracy justifies the price jump.

Further reading