← All comparisons Analytics

GA4 vs Amplitude

Free web analytics vs product analytics platform.

GA4 is Google's free web analytics, succeeding Universal Analytics. Amplitude is a dedicated product analytics platform with deeper behavioral analysis.

At a glance

GA4Amplitude
PriceFree tierPaid ($1000+/mo serious use)
FocusMarketing + webProduct behavior
Event modelFlexible but quirkyClean
Funnels, cohortsBasicStrong

When to pick GA4

Budget sensitive, marketing-focused, light product analytics.

When to pick Amplitude

Product-led SaaS, behavioral analysis, deep cohort work.

My verdict

Most teams run both: GA4 for marketing attribution, Amplitude for product analytics.

Further reading