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Instantly vs Lemlist

Volume-focused vs personalization-focused.

Instantly is optimized for volume cold outbound. Lemlist has stronger personalization features (images, video, LinkedIn integration) at higher price.

At a glance

InstantlyLemlist
FocusVolumePersonalization
Image personalizationLimitedStrong
LinkedIn automationLimitedNative
Pricing$37-97/month$59-135/month

When to pick Instantly

High-volume B2B outbound, simple personalization.

When to pick Lemlist

Personalization-heavy (images, creator videos, LinkedIn integration), smaller volume.

My verdict

Instantly for scale, Lemlist for high-touch personalized outbound.

Further reading