Hosted SaaS vs WordPress plugin.
| Shopify | WooCommerce | |
|---|---|---|
| Hosting | Managed SaaS | Self-hosted WordPress |
| Customization | Themes + apps | Unlimited (WP ecosystem) |
| Monthly cost | $29-399 | Hosting only (~$20-500) |
| Learning curve | Low | Moderate (WP required) |
Speed to launch, no-ops preference, design-forward.
Full control, WordPress already in stack, cost sensitivity.
Shopify for most new DTC. WooCommerce for WP-native teams.