Multi-cloud vs Google's native warehouse.
| Snowflake | BigQuery | |
|---|---|---|
| Cloud | AWS/GCP/Azure | GCP only |
| Pricing | Compute-separated | Usage-based, simpler |
| Feature depth | Rich | Solid |
Multi-cloud, complex workloads, cost optimization.
Google-native, simpler setup, analytics-first.
Snowflake for multi-cloud + sophistication. BigQuery for Google-shop simplicity.