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Triple Whale vs Northbeam

DTC-focused attribution tools.

Both serve e-commerce with multi-channel attribution. Triple Whale has broader product (dashboards, cohort, etc). Northbeam focuses on attribution precision.

At a glance

Triple WhaleNorthbeam
FocusFull DTC dashboardAttribution + MMM
PriceFrom $129/moFrom $850/mo (enterprise)
MMM built-inNoYes

When to pick Triple Whale

DTC brands wanting an all-in-one analytics dashboard.

When to pick Northbeam

Brands focused on advanced attribution and MMM.

My verdict

Triple Whale for growing DTC. Northbeam when attribution precision is a core concern.

Further reading