Broadcast cadence

📖 3 min readUpdated 2026-04-19

Cadence varies by industry and audience. Generally: 1-3 broadcasts per week for content businesses, 1-2 for B2B, 2-5 for DTC.

DTC

Weekly or more. 2-5/week for active brands is normal.

Monthly newsletter + occasional product update. Don't overdo.

Weekly or biweekly. Your subscribers signed up for regular content.

Gradually increase frequency and watch unsubscribe/spam rate.

Test cadence on a 20% holdout, rather than ramping for the whole list, the holdout tells you the true frequency ceiling
Watch unsubscribe + spam rate as leading indicators, they rise before revenue drops
Prioritize consistency over frequency, a weekly sender who skips produces worse retention than a twice-a-month consistent sender
Segment frequency by engagement tier, high-engagers can tolerate more, low-engagers need less or get moved to sunset
Re-evaluate cadence quarterly, market norms shift with season and audience maturity