Abandoned browse

Browse abandonment emails catch shoppers who viewed a product but didn't add to cart. Lower-intent than cart abandonment but bigger volume.

Sequence

• Email 1 (12-24 hrs): product reminder + similar items
• Email 2 (3-5 days): social proof / reviews
• Email 3 (7 days): final reminder or stop

Conversion

Lower than cart abandonment (shoppers had lower intent). Still 5-15% lift.

Don't spam

Once or twice per product view cycle. Otherwise users unsubscribe.

What to do with this

• Build cart-abandon before browse-abandon, the intent delta means cart-abandon pays back first
• Require 2+ views of the same product to trigger browse-abandon, single views produce noise
• Show the product in the email, not generic "come back to our store", users don't remember what they viewed
• Cap frequency to avoid annoying casual browsers, 1-2 browse-abandon emails max or unsubscribes spike
• Measure browse-abandon revenue separately, if it's less than 5% of cart-abandon revenue, invest elsewhere first