Exit-intent popups

Exit-intent detects when the mouse moves to close the tab. Popup appears with an offer. Bothersome if over-used; valuable on specific pages.

When to use

• On blog content (useful for signup)
• On product pages with abandonment
• On landing pages as a last-attempt

When not

• Immediately on landing (annoying)
• On every page visit (fatiguing)
• On mobile (often poor UX)

Offer

Should match the page content. Content page → related lead magnet. Product page → discount or reminder.

What to do with this

• Match exit-intent offer to page context, a blog post exit gets a different offer than a pricing page exit
• Trigger only on real exit signals (cursor leaves viewport, back button intent), time-based exit-intent hits users still engaged
• Avoid exit-intent on users who've already opted in, repeatedly popping is annoying and creates goodwill damage
• Test offer variants monthly, exit-intent fatigue is real on repeat visitors who see the same popup
• Measure net effect (new signups minus added bounces), exit-intent can add signups while also causing users to leave faster