Content + SEO

Content + SEO is still one of the highest-leverage acquisition channels. Well-ranked content compounds: a post ranking #1 brings traffic for years.

The playbook

• Target search intent, not just keywords
• Build topical authority via content clusters
• Write for humans first, optimize for SEO second
• Update old content regularly

Keyword targeting

Focus on problem-aware and solution-aware queries. Avoid pure top-of-funnel informational unless you have SEO authority.

Frequency

1-2 quality posts per week beats 5 mediocre. Compounding rewards quality.

AI-era considerations

Generic AI-generated content ranks poorly. Original insight, specific examples, and expertise still win.

What to do with this

• Target problem-aware + solution-aware queries, top-of-funnel informational queries are saturated with AI content and thin margins
• Prioritize 1-2 deep pieces per week over 5 thin pieces, compounding rewards quality at the top of search results
• Include original data, case studies, or framework in every piece, generic explanations that can be AI-written rank poorly
• Update existing top-performers every 6 months, fresh content with specific new data beats a new piece most of the time
• Build topical clusters (hub + spokes) rather than scattered posts, Google rewards depth on a single topic more than breadth